This is the personal blog of Matthias Lumm. 

I am music enthusiast and fan living in Berlin. 

I am an working for the Global Direct to Consumer Team of Sony Music 
My current job is about fan-centric marketing and building an compelling digital eco-system for our artist.

Before that I was marketing Artist like The Gossip, MGMT, Ting Tings, Ben Kweller, My morning Jacket at the Red Ink label. 

In my early days with Sony I had the pleasure to work with band/artists like Manic Street Preachers, Oasis, Suede, Travis, Jamiroquai, System of a down, Shakira among others